On September 24 opened the 40th International Labelexpo Europe. This year in Belgium, Brussels the European capital.
On September 24 opened the 40th International Labelexpo Europe. This year in Belgium, Brussels the European capital. 4 days, 9 halls, 600 stands and Label Academy Classes, it was incredible.
TTR had the opportunity to visit the Labelexpo, for my colleagues very known territory but for TTR Marketing the first time. It was a beautiful experience for us, walking through the 4 halls filled with beautiful machines, knowledge centers, flexible packaging arena and very well designed stands.
The main objective, I learned from my colleagues, is to promote the label-industry, investigate newest technologies, improve sales, manage personal relations and share knowledge.
Monday: Building up
Alex and I (Louis) arrived in hive of working people, from all countries and everywhere people were building stands. The carpets were not even there yet. There was a vibrant international atmosphere and beautiful to see the different companies build up their stands. Special thanks go out to our builders from Standbouwkoning.nl, you did a great job! Our stand was build up when we arrived and looked absolutely smashing. The beautiful design made by the marketing department was a 1 on 1 copy. So we were very pleased. Our experienced colleagues told us after we unpacked the car, you’ll be surprised tomorrow how beautiful it will look. And we were.
Opening Labelexpo Tuesday
Next day we drove very early from Alblasserdam to Brussel Labelexpo. We unpacked the car, went to our stand and put our beautiful products from SATO, Honeywell, Argox, Bixolon, TSC and Printonix. And ofcourse our new TTR Works newspaper with all the new offers we have. Combining new technologies and low prices!
The day started slow but very soon our Sales Managers were meeting theirrelations at the stand. Our customers come from all over the world. From Russia to Brasil, Greece and Holland. All languages could be heard on our stand. We handed out about 500 papers to interested visitors and it became a direct hit. We did a client experience research. Meaning, we looked from a distance to some client reactions on the paper. This was very positive. People seemed to like our sales brochure and treated it nearly like it was the Daily Herald or the Times. Action worked and will be succeeded!