GS1 Barcode Standards and Sunrise 2027
The GS1 Sunrise 2027 initiative sets the milestone for the shift from 1D barcodes to 2D barcodes such as QR codes and DataMatrix. By the end of 2027, retailers aim to have point-of-sale (POS) systems capable of scanning both formats. This change allows businesses to unlock smarter packaging, richer data, and seamless product identification.
Benefits of 2D Barcodes for Supply Chain Traceability
Unlike traditional UPC or EAN barcodes, 2D barcode technology can store far more data. Expiry dates, batch or lot numbers, serial codes, and product information can all be embedded. This supports faster recalls, better inventory control, and improved supply chain traceability. For consumers, it builds trust by enabling product authentication and easy access to sustainability information, while brands gain a direct channel for engagement through GS1 Digital Link QR codes.
How Sunrise 2027 Impacts POS Systems and Retailers
The retail sector is already preparing for 2D barcode adoption at POS systems. During the transition, many products will carry both a 1D and a 2D barcode. Major retailers have indicated that 2D barcodes will become a requirement for product listings, making Sunrise 2027 not just a guideline but a critical deadline.
Steps to Get Ready for 2D Barcode Implementation
Businesses should start by testing whether their scanners and IT systems can process 2D barcodes. Updating packaging with dual marking is the next step, along with planning how GS1 Digital Link can connect packaging to online product information, promotions, or reordering options. Training staff and supply chain partners will help ensure a smooth migration ahead of the 2027 deadline.
TTR Euroworks Support for Barcode Transition
At TTR Euroworks, we provide the printers, printheads, and label solutions needed to meet GS1 barcode standards and prepare for Sunrise 2027. By adopting 2D barcodes now, businesses not only ensure compliance but also gain a competitive advantage through greater efficiency and stronger customer engagement.
👉 Contact us to get ready for Sunrise 2027 and 2D barcode adoption.